Website Copy / About Page Questionnaires

What is the name of your business. What is your website URL Where are you located?

What’s the #1 thing you want people to know as soon as they land on your site.

We help people be bug free so they can feel safe in their homes.

Who is your target customer?


What does your current  “bread and butter” customer look like?

Upper middle income to high income families

Are you looking to attract a different kind of customer than your current customers?

What is your favorite thing about your business?

Seeing people smile.

What is your favorite thing about your customers?

That they appreciate the work we do and in turn pay us for fairly. We look at it as an exchange, we take care of their family and they in turn take care of our family.

Why should someone buy your product over your direct competitor's?

Our people make the difference.

What is your most popular product or service?

Reoccurring pest control service that is a hybrid between all natural and sythentics that last longer.

How do you make it easier to get your product.

You don’t need to be home for the regular services. If you do need an inside treatment you can text, email, schedule online, or call us.

Is there an emotional component to buying your product or service?

YES. The fear of creepy crawly bugs and spiders that could bite people, or cause damage to their home.

Do you know of any case studies, facts, or figures that should influence the focus of your website?

What is the primary problem and challenge customers come to you to solve?

Who are your direct competitors? Please list 2-3 websites.

Pest Control Greensboro Charlotte Raleigh Columbia SC Wilmington NC

Are there any indirect competitors offering product alternatives?

How are you better than those alternatives?

No hassle. Experience. Worry free. Bug free. Come back for free.

How do people find your website?


Describe your product(s) or briefly explain the process(es).

Signature service is a hybrid pest solution that eliminates the bugs inside the home and then keeps the bug out of the home with a regular exterior power-spray. If bugs are seen than any extra services between the regular services are free of charge. If we still can’t satisfy a customer, then we will refund their last regular service payment.

Is diversity a marketing challenge? Please elaborate briefly how.

Is there anything else you feel I should know while writing your copy?

If I Am Writing Your About Page:

What is your business' Vision/Mission statement?

We help people be bug free so they can feel safe in their homes.

Why do you do what you do?

We are a service company. We believe in serving others. So we humbly serve our customers and serve our families and our communities.

Is there anything interesting about your team

Members/employees that you think your customers should know, Professional certifications, degrees, cool or  inspiring personal achievements, marathons, sand castle building champ. Etc.

Tell me a story about the history of the founding of your company?

The founders are three brothers that worked as salesmen for one of the largest pest control companies in the US and in multiple locations. After four years they found that the service being provided, the service they were selling, was not the service customers wanted. Customers want a green pest control service that is hassle and worry free. Customers want to feel valued and cared for. Customers want to be bug free and safe in their homes. So the three brothers and their father set out to build a company that loves its customers. The company builds employees and treats them like family. It teaches the values of measurement, leadership, relationships, growth, service, and family. Today, the Bulwark family is twenty years young, serves over 100,000 customers, and serves over 500 employee families.

What about your business gets you out of bed in the morning?

What year did you start your business?


What is the total years of combined experience of you and your team?

Hard to put a number on this, but if I must… Over 100 years of combined pest control experience.

Tell me anything you think your customers would want/like to know about you/your business.

That our customers love us. We treat customers and employees like family. We want to see people smile.

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